Arlo Technologies and Verisure Sàrl, provider of monitored security solutions in Europe, announced that they have entered into definitive agreements to create an alliance that leverages both companies’ capabilities to create incremental scale to address growing demand for residential and commercial security.
The companies will combine Arlo’s connected cameras and cloud services platform with Verisure’s professionally monitored security solutions to provide a new level of smart security for European customers.
The deal will create the first European multi-channel go-to-market strategy for consumer security and surveillance services by adding Arlo’s retail and e-commerce channels to Verisure’s existing direct sales channels.
The addition of Arlo’s European commercial operations will enable Verisure to accelerate adoption of security and surveillance services across Europe, as well as bolster Arlo’s position in smart home security solutions.
The transaction is subject to regulatory approvals and other closing conditions and is expected to close by the first quarter of next year, upon which Verisure will assume full ownership of Arlo’s European commercial operations, including sales, marketing and customer care. Arlo users will continue to enjoy the same user experience through the Arlo app and services such as Arlo Smart, and all backend services including cloud recordings will continue to be managed and operated by Arlo Technologies.
Verisure is a European provider of professionally monitored security systems with 24/7 response services. The company’s mission is to bring peace of mind to families and small business owners by providing them with the best security solutions and services. Verisure is known for category-creating marketing, sales excellence products and services, and customer-centricity.
Verisure also has a highly satisfied and loyal customer base, with some of the strongest growth rates and best retention rates globally in consumer-facing services, demonstrating its service levels and strong value proposition to its customers.
The strategic partnership includes sale of Arlo’s European commercial operations, and multi-channel supply partnership. Verisure will acquire Arlo’s European commercial operations for $50 million. This will include marketing and distribution of Arlo products and services, the Arlo brand in Europe, and Arlo’s existing installed base in Europe. Arlo will continue to own and grow its channels of distribution in territories outside of Europe. The combined insights and efforts between the two companies will accelerate the adoption of Arlo’s products and services globally.
In connection with Verisure’s addition of Arlo’s retail and e-commerce go-to-market channels, Arlo will become a key supplier to Verisure for smart security cameras. Verisure has a guaranteed minimum purchase commitment of $500 million cumulatively over the next five years. Verisure will also purchase associated cloud services from Arlo, including artificial intelligence, computer vision and other advanced technologies.
With an portfolio of smart security products and services with more than three million registered households worldwide, Arlo will continue to operate all channels outside of Europe and its secure, global cloud operations that enable Arlo users to protect and connect with the things they love most, from anywhere in the world.
Arlo will also continue to own and innovate their product and services roadmap and the Arlo experience built upon the Arlo app, along with the advanced CV and AI-capabilities of Arlo Smart which provide sophisticated object detection, personalized notifications and cloud storage for additional peace of mind for its users.
“Arlo and Verisure share the same singular mission to provide their customers with peace of mind through connected security products and services that protect what matters most,” said Matthew McRae, CEO of Arlo Technologies. “Today’s agreement enables each brand to further accelerate their growth and innovation streams to deliver smart security solutions across residential and commercial markets, leveraging Arlo’s industry-leading cloud platform and services that deliver more than 120 million video events a day.”
“We are delighted to partner with Arlo, the global leader in the fast-growing camera surveillance area,” said Austin Lally, CEO of Verisure. “We are people protecting people. We believe feeling safe and secure is a human right. It should be for everyone. And, this partnership opens new opportunities for us to accelerate the growth of security and surveillance services, bringing peace of mind to many more European customers. We will now be able to add retail and e-commerce go-to-market channels alongside our existing direct channels. Of course, we will also continue to work closely with our existing technology partners and to leverage our own in-house innovation expertise.”
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