Cohesity announced advancements in its channel partner program to meet the growing opportunities for partners and customers globally. Cohesity is investing in its partner program so it can keep pace with the rapid market acceptance of Cohesity data management solutions.
Building on last year’s initial program, the enhanced program focuses on simplicity and transparency, with generous bonuses for bringing in new customers, streamlined processes for incentives and market development fund (MDF) management, as well as the ability to clearly differentiate partner capabilities.
The enriched Cohesity partner program is divided into three tiers that provide clear direction to partners on how they can grow their business with Cohesity. The tiered program is also designed to make it easy for Cohesity customers to identify knowledgeable and experienced channel partners that have a proven record of success.
The partner tiers include Premier Partner top tier for “premier partners” to work directly with Cohesity executives on joint business planning and custom growth programs. Premier Partners can provide feedback through several vehicles, including the Partner Advisory Council. To reach the premier partner tier, partners must meet a set of requirements and complete training accreditations.
The next tier consists of Preferred Partner. Channel partners that complete specific trainings are recognized as “preferred partners” with access to Cohesity partner teams, MDFs for marketing and enablement, along with instructor-led training courses and not-for-resale (NFR) software for customer demos and education.
The last tier is made up of Associate Partner: The starting “associate partner” tier provides access to the Cohesity Partner Portal where resellers across the globe can obtain pre-built marketing campaign kits, access sales tools, and gain access to web-based sales and enablement training.
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