CloudFlare revealed that the biggest day of the holiday season for holiday shopping this year was Black Friday, the day after the US Thanksgiving holiday, which has been embraced globally as the day retail stores announce their sales.
But it was believed that the following Monday, dubbed “Cyber Monday,” may be even bigger. Or, with the explosion of reliable two-day and even one-day shipping, maybe another day closer to Christmas has taken the crown. Cloudflare aimed to answer this question for the 2019 holiday shopping season.
Black Friday was the biggest online shopping day but the second biggest wasn't Cyber Monday... it was Thanksgiving Day itself (the day before Black Friday!), with Cyber Monday taking the fourth position.
Data shows weekends in yellow and Black Friday and Cyber Monday are shown in green. Viewers can see that checkouts ramped up during Thanksgiving week and then continued through the weekend into Cyber Monday.
Black Friday had twice the number of checkouts as the preceding Friday and the entire Thanksgiving week dominates. Post-Cyber Monday, no day reached 50 percent of the number of checkouts witnessed on Black Friday, and Cyber Monday was just 60 percent of Black Friday.
So, Black Friday is the peak day but Thanksgiving Day is the runner up. Perhaps it deserves its own moniker: Thrifty Thursday anyone?
Checkouts occur more frequently from Monday to Friday and then drop off over the weekend. After Cyber Monday only one other day showed an interesting peak. Looking at last week it does appear that Tuesday, Dec. 17 was the pre-Christmas peak for online checkouts. Perhaps fast online shipping made consumers feel they could use online shopping as long as they got their purchases by the weekend before Christmas.
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